Related Words

Bounce: A message sent by a receiving system that 'bounces back' to the originating server to alert the sender of the non-delivery.

Bounce Rate: Number of hard/soft bounces divided by the number of emails sent. This is an inexact number because some systems do not report back to the sender clearly or accurately.

Bounce Pass: The bounce pass is a fundamental and very effective passing technique. This pass consists of one player passing the ball to a teammate by bouncing the ball off the floor with great energy. B . . . View Full Definition

Bounce Message: Message sent back to an email sender reporting the message could not be delivered and why. Note: Not all bounced emails result in messages being sent back to the sender. Not all bounce messa . . . View Full Definition

Bounce Handling: The process of dealing with the email that has bounced. Bounce handling is important for list maintenance, list integrity and delivery. Given the lack of consistency in bounce messaging form . . . View Full Definition

Soft Bounce: Email sent to an active (live) email address but which is turned away before being delivered. Often, the problem is temporary -- the server is down or the recipient's mailbox is over quota. . . . View Full Definition

Member Bounce: (also 'member's bounce, lucky kick') a very favorable (lucky) bounce or kick of the ball

Dead Cat Bounce: Existing in actual fact although not by official recognition.

Bounce Light: Light that is directed away from the subject toward a reflective surface.

Hard Bounce: Message sent to an invalid, closed or nonexistent email account.