Ad Swap: An exchange between two publishers in which each agrees to run the other's comparably valued ad at no charge. Value is determined by rate card, placement, size of list, quality of list, name brand fame, etc.

 

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Ad Swap: An exchange between two publishers in which each agrees to run the other's comparably valued ad at no charge. Value is determined by rate card, placement, size of list, quality of list, name . . . View Full Definition

Sponsorship Swap: An agreement between email list owners, publishers or advertisers to sponsor each other's mailings or newsletters for free. See ad swap.

Pay Per Lead (PPL): Online advertising payment model in which payment is based solely based on qualifying leads.

Pay Grades: A method used to group jobs together that have approximately the same relative internal worth and are paid at the same rate.

Pay Adjustment: Any change made to the pay rate of an employee, such as an increase or decrease to the rate of pay.

Passive Radiator: A type of bass reflex speaker enclosure that includes a 'passive' woofer in addition to the main woofer. The passive woofer isn't powered, but moves in response to changes in air pressure in . . . View Full Definition

Payaswini Nadi : Energy channel terminating at the right big toe, between poosha and pingala channels.

Payload: Anything that an aircraft carries beyond what is required for its operation during flight, theoretically that from which revenue is derived, such as cargo and passengers.

Permalloy Tape Head: A cassette tape head constructed of permalloy, an alloy made primarily of nickel and iron, used for its superior high wear resistance and permeability, offering superior frequency response a . . . View Full Definition

Permadeath: A blend of 'permanent' and 'death.' The act of a player choosing to have his character be killed off for good, and not revived or respawned in any way.