A-B Split: Refers to a test situation in which a list is split into two pieces with every other name being sent one specific creative, and vice versa.

 

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A-B Split: Refers to a test situation in which a list is split into two pieces with every other name being sent one specific creative, and vice versa.

Split Rating: Block trade printed at two different prices. Often used in dividend rolls to get an average price equal to the dividend.

Split Print: A large securities transaction that is divided into smaller orders that are spread out over some period of time to avoid large fluctuations in the market price.

Split Step: A footwork technique, doing a small hop just before the opponent hits the ball.

Split Stock: Two different ratings given to the same security by two important rating agencies.

Split The Defense: To skate between two defenders into or within the attacking zone.

Split Phase Start: Motor which employs a main winding and an auxiliary winding, which is called the starting winding. The windings are unlike and thereby 'split' the single phase of the power supply by causing . . . View Full Definition

Split Order: A municipal bond issue that is made up of serial bonds and term maturity bonds.

Split Image Rangefinder: See rangefinder.

Split Leave: A leave on which some of the remaining pins are rather widely separated, making a spare relatively difficult. The 7-10 is the most difficult to convert.