Market Access Program (MAP): MAP, previously called the Market Promotion Program, is administered by the Foreign Agricultural Service and uses funds from the Commodity Credit Corporation. It helps producers, exporters, private companies, and other trade organizations finance promotional activities for U.S. agricultural products. MAP is designed to encourage development, maintenance, and expansion of commercial agricultural export markets. Activities financed include consumer promotions, market research, technical assistance, and trade servicing. The Export Incentive Program, which is part of MAP, helps U.S. commercial entities conduct brand promotion activities including advertising, trade shows, in-store demonstrations, and trade seminars. MAP is authorized in Section 244 of the FAIR Act of 1996. The program promotes exports of specific U.S. commodities or products in specific markets. Under MAP, program participants are reimbursed for their expenses in carrying out approved promotional activities. Participating organizations include nonprofit trade associations, state regional trade groups, and private companies. Funding authority is limited to $90 million annually for fiscal years 1996-2002.

 

Related Words

Market Access Program (MAP): MAP, previously called the Market Promotion Program, is administered by the Foreign Agricultural Service and uses funds from the Commodity Credit Corporation. It helps producers, exporters, . . . View Full Definition

Targeted Export Assistance Program (TEA): A program authorized by the Food Security Act of 1985 to assist U.S. producer groups in promoting exports of products adversely affected by foreign governments’ unfair trade practices. TEA i . . . View Full Definition

Market Promotion Program (MPP): An export promotion program authorized by the FACT Act of 1990 that replaced the Targeted Export Assistance (TEA) program authorized by the Food Security Act of 1985. The MPP was renamed the . . . View Full Definition

NASDAQ Stock Market: The NASDAQ Stock Market is the world's oldest and largest electronic stock market and is now a national securities exchange and an independent self-regulatory organization (SRO). The most ac . . . View Full Definition